VOL.6, issue 1, 2017

Editorial: Managing the image of territories with territorial marketing: the emergence of a French-speaking place branding? [Click here]

Charles-Edouard HOULLIER-GUIBERT

Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 6-7.

Place marketing devices as a vector of participation: an Arnsteinian approach to a territory brand [Click here]

Cédrine ZUMBO-LEBRUMENT

Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 9-24.

Rural actors in shaping the image of their territory [Click here]

Jérémie BRUN

Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 25-39.

Towards an analysis of place branding in territorial transformation. [Click here]

Camille CHAMARD, Lee SCHLENKER

Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 41-57.

Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-makers [Click here]

Renaud VUIGNIER

Gestion & Management Public, vol.6, issue 1, September-October 2017, p. 59-75.

Book review (in french): Le marketing territorial: comment développer l’attractivité et l’hospitalité des territoires? [Click here]

Corinne ROCHETTE

Gestion & Management Public, vol.6, issue 1, Septembre-Octobre 2017, p. 77-80.